We have extensive experience collaborating with regional and global agribusiness companies, which has allowed us to deepen our understanding of their business models, value chains, and ecosystems.

Alonso Morales

Founding partner and coordinator of älista

A founding partner of älista, Alonso leads agrifood transformation programs hand in hand with private businesses and public organizations to achieve objectives with a systemic impact. 

With more than 20 years of experience in consulting and agrifood systems, Alonso has become a knowledgeable expert in transformation programs, sustainability, value chains, M&As, operating efficiencies, strategic sourcing, planning and finance.

He established and led the agribusiness and social impact department in Accenture Mexico, a role that included developing practices and content for various organizations and value chains. He has also led agribusiness transformation programs such as Maíz para México and Algodón en México (Del campo al aparador) and the integration and implementation of global synergies in ABInbev’s raw materials department, among other activities.

Alonso holds a degree in Industrial and Systemic Engineering from Tecnológico de Monterrey CCM and a master’s degree in Supply Chains from Universidad Politécnica de Cataluña.

He continuously collaborates with his community in political, sports, educational and artistic projects.

José Luis Taylor

Founding partner of älista

José Luis is a professional with more than 25 years in the beverage and agrifood sector, and has key experience in procurement, supply chains, agribusinesses and sustainability.

He is recognized for his leadership skills, the achievement of results in team management, and his ability to find opportunities that lead to process optimization and maximization of profits.

José Luis has held several senior management positions in leading beverage companies such as Pedro Domecq, Pernod Ricard, Grupo Modelo and ABInBev, where he has managed core business strategies in various categories.

He was responsible for local origination programs for barley, corn and wheat in Latin America, and led the entire sustainability strategy for water stewardship, smart agriculture, circular packaging and energy.

Erika Colín

Manager

Erika studied Industrial and Systems Engineering at the Tecnológico de Monterrey and has more than 10 years of solid professional experience.

Thanks to her academic background in engineering, Erika has applied her skills to optimize processes and efficiently manage resources in several leading companies in the agrifood sector.

Her commitment to sustainability was the reason she founded Servicios Comunitarios para el Cuidado Ambiental, an environmental company that seeks to address ecological challenges through sustainable approaches and environmentally friendly solutions.

Erika is recognized for her unique vision combining engineering and environmental responsibility to contribute to a more sustainable future.

Outside her professional life, Erika is actively involved in community initiatives and is always looking for ways to inspire environmental awareness. Her leadership, experience and commitment continue to drive her desire to make a positive impact on the world.

 

Harold Ubaque

Manager

Harold holds a degree in Agricultural Engineering from the Universidad Nacional at Bogota, Colombia, and is studying an M. Sc. in Sustainability at the Universidad Pontificia Bolivariana, Medellin.

He has more than 25 years of experience in drawing up proposals for rural communities under sustainability schemes. Drawing on his technical inclination, he is leading training programs for professionals and producers in the sector, and developing participatory research programs jointly with public and private entities to achieve high impact strategies. Examples of this are the programs with the ABInBev group in Colombia, Peru and Ecuador, for the local origination of agricultural products, the development of rural communities, the gender approach and generational changeover.

An agricultural consultant in several universities, he has worked with rural impact entities in the management and development of agricultural outreach projects and activities (comprehensive accompaniment) aimed at diagnosing, recommending, updating, training, transferring, assisting, empowering and developing competencies in agricultural producers.